Evaluation of the E.T Swede

The production, marketing and distribution of the E.T swede has taught me many things to do with the film industry. For example, it highlighted the importance of planning and time management and effectively working and sharing tasks within a group. We managed to film, edit, upload and market our swede in a week and this wouldn't have been possible if we had not worked as a team. Furthermore, producing the swede for E.T has shown us how effective marketing is and the use of cross media convergence and synergy. We ensured to have similar images across the different media platforms although they were slightly altered to fit the audience who are trying to be targeted by that specific form of social media (Facebook has an older target audience and can portray lots of information whereas Twitter and Instagram have a younger target audience and Instagram has snapshot and more behind the scenes information).