Wednesday, 25 January 2017
Evaluation of the E.T Swede
The production, marketing and distribution of the E.T swede has taught me many things to do with the film industry. For example, it highlighted the importance of planning and time management and effectively working and sharing tasks within a group. We managed to film, edit, upload and market our swede in a week and this wouldn't have been possible if we had not worked as a team. Furthermore, producing the swede for E.T has shown us how effective marketing is and the use of cross media convergence and synergy. We ensured to have similar images across the different media platforms although they were slightly altered to fit the audience who are trying to be targeted by that specific form of social media (Facebook has an older target audience and can portray lots of information whereas Twitter and Instagram have a younger target audience and Instagram has snapshot and more behind the scenes information).
Monday, 23 January 2017
360 degree branding
What marketing strategies did 'Bridget Jones' Baby' use to trigger engagement in their target audience?
The marketing strategies for 'Bridget Jones' Baby' included using Facebook, Twitter and Instagram pages with direct links to the cinema so audiences could find out more information about the film and book tickets to see the film and hence using cross media convergence. They created a synergous campaign by having Renee Zellweger appear on front cover of magazines with a similar target to audience to that of 'Bridget Jones' Baby' such as 'Vogue' 'People' 'Entertainment' 'Red' and 'Mindfood' to promote the film and create a buzz around the film.
Renee Zellweger also starred on Jonathan Ross to further promote the film. Furthermore, Ed Sheeran had a cameo role in the film and posted a photo on Instagram about the film in the lead up to the film being released which created excitement within the fans and made the fans want to see this music to see their favourite artists. The photo had the caption, 'Spent the day being an actor in the new Bridget Jones movie. Loved it, you're gonna love it too. Photo by @gregwilliamsphotography @workingtitlefilms #bridgetjones #bridgetjonesbaby.
The marketing strategies for 'Bridget Jones' Baby' included using Facebook, Twitter and Instagram pages with direct links to the cinema so audiences could find out more information about the film and book tickets to see the film and hence using cross media convergence. They created a synergous campaign by having Renee Zellweger appear on front cover of magazines with a similar target to audience to that of 'Bridget Jones' Baby' such as 'Vogue' 'People' 'Entertainment' 'Red' and 'Mindfood' to promote the film and create a buzz around the film.
Renee Zellweger also starred on Jonathan Ross to further promote the film. Furthermore, Ed Sheeran had a cameo role in the film and posted a photo on Instagram about the film in the lead up to the film being released which created excitement within the fans and made the fans want to see this music to see their favourite artists. The photo had the caption, 'Spent the day being an actor in the new Bridget Jones movie. Loved it, you're gonna love it too. Photo by @gregwilliamsphotography @workingtitlefilms #bridgetjones #bridgetjonesbaby.
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